We live in an age of information. In fact, this “age” is literally called the “Information Age”. Ages in themselves refer to the physical attributes which drive social evolution, and the collection, storage and sharing of information is what defines the world we currently live in, in every single way. While this harbours many, many benefits over, say, the Bronze Age or the Dark Ages (characterised by the distinct lack of information available regarding that time), it doesn’t come without its drawbacks.
What could possibly be wrong with an abundance of information? Well, that question answers itself with one word: abundance.
Great quantities of anything can be problematic, even the good stuff. Look at the sea, for example. While it is essential for life on Earth, the fact that there’s now more of it is a problem. Especially if you move in an industry with purveys information as coaches, trainers and consultants do. Or, indeed, if you happen to like living on dry land.
In business it’s already difficult to be heard (and even harder to be seen) by the right sort of people. The sort of people who will pay to hear/see more. Anyone with internet access knows that information is readily available to anyone willing to take the time to look for it, which is why the positioning of the information you have to share is essential.
Let’s face it: anyone can write a blog, an email or record a video. Sure, you can argue that not everyone can do those things well (I would be out of a job if they could) but it’s still an acquirable skill. This means that pretty much anyone can capture and share it with the world. Just because it’s on the internet, doesn’t make it good quality information. Or even necessarily true. All this really does is add another shouting voice in an infinitely swelling crowd.
The good news is, the world is growing wise to this. Those who consume the information are getting smarter, and therefore fussier about where they source their information from. And yes, this includes the free stuff too. Now, you can gain the advantage by purveying the best quality information, but that’s a difficult thing to prove and an even harder thing to get noticed. The best quality info will help your crowd to stick with you, but it won’t necessarily turn them onto you in the first place.
So… what will?
PERCEPTION, POSITIONING & AUTHORITY
If you are perceived as an authority in your niche or industry, someone (or a collection of someones) who knows what they’re talking about and are qualified (either on an accreditation basis or through experience) to help you will be able to position yourself in front of a bigger crowd of prospective buyers. Why? One word:
Trust is the most important thing you can instil. In your team, in your customers and, most importantly, in your crowd. If you’re trusted to be the purveyor of the finest quality products, services and information, your voice will stand out. You will be seen.
But how do you gain the perception in the first place? I’m afraid there’s no singular answer, and no “easy” way but there is a tiny shortcut.
If you can be externally recognised, nominated and awarded for your work, you will stand head and shoulders above the competition. You will be perceived as an instant authority in your niche, and will be able to position yourself more favourably in the future.
You don’t need me to tell you of the many, many benefits that would reap. Financial and otherwise.
This is why we hold our annual achievement awards every year. To give coaches, trainers, consultants and speakers the chance to be recognised for their work and gain an instantaneous boost to their business.
The only question that remains is:
DO YOU HAVE WHAT IT TAKES TO BE AN AWARD WINNING COACH?
You have until Tuesday November the 8th to answer that question. If the answer is yes (or you know someone else who deserves recognition) you need to click here to submit your nomination. It only takes two minutes of your life, it’s completely free and it may well be the difference that makes the difference.
On November the 8th, we’re closing down the nominations and beginning the shortlising process. If your name isn’t on that list, you have no chance of entering 2017 as an award winning coach, trainer or consultant. Unless, of course, you already have an award… but can you ever have too many? It’s one if the few things that works well in abundance.
You have until Tuesday November the 8th: click here to submit your nomination.