Welcome to Series 2 Episode 10 of the Business of Coaching Podcast
Series 2 Summary
This series is called ‘Premium Pricing & Positioning’, a 10 part series designed to help you position and package your products, in order to demand premium prices. A very valuable asset in the coaching and training industry.
It is centred on how to create – and charge for – a premium service, and is packed full of tips, hints and tricks which will ensure that service is a success on every level. It will take you from laying a foundation (including what a premium service actually is) all the way through to strategy, with detailed examples chosen to help illustrate a simple yet frequently misunderstood – or underestimated – process.
Ultimately, this series will lead up to you designing your own sales and marketing program and to making more money. A lot more money.
This more than just a sales and marketing podcast- it’s a powerful sales and marketing training course, designed exclusively for the use of coaches, trainers and consultants, and if used correctly should lead to a liberation in both time and money.
Remember to keep a pen and paper handy – you will be asked to do various exercises throughout and it’s always worth taking notes.
Episode 10 Preview
- How to make your customers feel special
- How to position your service so it remains consistently premium
- A final word on perception
- A brief wrap of all series covering all of the major and minor points
It’s the final episode! Ultimately, the finale deals with all of the loose ends as well as how you can continue your premium service to your customers, long after the service concludes. This is all about ensuring the perception of your premium product remains consistent, helping you win more clients in the long run. When it comes to perception in premium pricing is everything.
If you want to charge for your own premium service, but haven’t quite set up your coaching business yet, then we have the perfect gift for you. It comes in the form of The Coaches Code, and it’s free to all of our podcast listeners. Get your free copy today!