Creating a digital product… or running a live training event? Here’s one of the lesser known forms of content: the workbook! Workbooks are an ideal accompaniment to live and video training, and at a stretch audio training too. If you’re creating a product to sell or looking to host some sort of live event, taking some time to put together a workbook will be well worth your time. So, here are 5 tips for creating your own workbooks!
- They improve engagement and keep your digital/live attendees on the ball
- They raise your level of authority
- They will act as a keepsake, for your attendee to revisit again and again
- They will add to the quality of the training, resulting in much happier customers (and happy customers have a much higher lifetime value!)
They don’t necessarily have to be perfectly crafted, professionally designed pieces of art, but the better it looks (and the more well-branded it is) the higher the level of authority will be achieved. Here’s one (well, two pages of one) we made earlier…
That’s a two page excerpt from the brand new D.A.N.A.M.I.C Coaching workbook we recently added the the resource library in our Members Area. In total, it’s 60 pages and lines up nicely with the accompanying video training (made in conjunction with the awesome Andy Harrington, of whom I’m sure you’re all familiar with!)
Want to take a closer look? You can download it below for free. Although you have to be a member to view the full video training – click here to find out more about that!
Everything you need in terms of format etc. are in that sample. Here are a few tips to get you started:
It’s a given that you’ll be using slides during your training (it’s why video training is always preferable, even if it’s just a voiceover over them) as both prompts for you, and a visual aide for the attendees. A really quick and easy way of creating a workbook is very simply taking your slides and arranging them alongside lined-space for notes. Sure, there are lots of other pieces of trickery you could employ, but if you’re on a budget (or pushed for time) why re-invent the wheel?
Whether you’re printing them off for yourself (to hand out to live delegates) or you’re providing them as a downloadable product for your clients to print off themselves, it’s advisable that you keep the dark ink to a minimum. It will either cost you or your clients a small fortune in ink, and nobody wants that. Plus, simpler designs with lots of white space for notes (and doodles!) is ideal for a workbook. If you want to do something fancy, save the heavy designs for the introductory page, and maybe the chapter/session introductions too.
Different operating systems (and browsers in some cases) come with different file-capabilities. Having a universal file that everybody can view/download/print off is vital for inclusivity. A PDF is one of the safest choices out there. It’s easy to convert any file into one (a simple online file converter will do the job in moments), can be viewed by pretty much anyone using any operating system and it can’t be edited.
The file above is a PDF, as will all of our other downloadable workbooks. Sometimes the easiest way, is the best way. The icon makes a really good button too, click it and see!
Never waste an opportunity to stick your logo on something. It’s not shameless marketing – it’s just business! It will raise your profile and act as a serviceable reminder. We’re not saying brand every page (well, you can. But make sure it’s subtle!) but a logo on the front page, nicely blended in with the rest of the design will go a long way.
Remember: a little bit of branding will go a very long way – especially with something physical and useful!
I may be biased when I say this, but: content is crucial. We will be releasing lots of lovely content-related stuff (coaching-specific, of course!) in the weeks and months to follow, because it’s important that you create as much of it as possible. Treat your workbook as a piece of sharable content, and it will be easily repurposed/repositioned later down the line, and make it easier to put together in a nice, readable and engaging format.
Bonus: a condensed workbook with a few of the key points made in the training makes an excellent downloadable cheatsheet/checklist, perfect for generating leads and engaging with your crowd.
Remember to download the DANAMIC Coaching Workbook for a tight working example. And if you’d like to use it how it was designed to be used (great practice, I assure you) you can get access to the video training (and heaps of other cool stuff!) by clicking here.
Give me and the team a shout if you have any questions, or have any difficulty with the download: firstname.lastname@example.org.