Nicky Moran is an award winning trainer who has helped dozens of photographers, singers, artists and other creatives unlock their potential. Believing that creativity can make a profound difference to the world. Nicky’s work and her sunny and upbeat demeanor drew our attention. Not only did we award her the Trainer of the Year Award, we used her as the poster girl for the next year’s awards!
Nicky – a long serving multi-faceted creative herself – has enjoyed incredible personal and professional success as a creative and specialist coach. She has identified her niche with finesse, and used what she knows to enable and empower others just like her.
Read on for our exclusive interview with Nicky – the creative coach – and see how you too can be a highly specialised expert in your field. After all – it’s just as much about who you know, as what you know!
Before she took the coaching plunge, Nicky was already a seasoned creative with experience in several fields. From a singer in a jazz band to a BBC radio journalist and – quite interestingly – PR for a pop music education company. Her creative experience was more than just learned, as she stemmed from a family of musicians and film directors.
From a very young age she knew exactly how difficult, how cut-throat and how unforgiving the creative industry could be on those who worked within it.
Nicky discovered that working with fellow creatives – and using her extensive experience to help them thrive – was her true calling. She has worked with a plethora of independent artists: actors, writers, singers, designers, directors and directors of media companies. Not only that – but her ability to bring out the creative-best in her clients has attracted the attentions of some very high profile corporate clients, including: Visa, Tesco, Mercedes, Neils Yard Remedies, Virgin Media, BBC and the NHS.
Q. So, what is the secret of Nicky’s success?
I think it’s because I’m the real deal! I’m completely authentic and I’m in LOVE with what I’m doing and I think my clients feel that passion and energy in the way I work. I also genuinely love my clients. Yes: I love bomb them! They really feel that I care about them and that helps them take risks that they may not feel safe enough to do on their own.
I also think that one of my talents is that I am good at spotting people’s talents and telling them. I tend to bring out people’s courage to be more expressed and bold in being themselves.
Q: What has the year since your win at our awards brought you?
I had my best year of work last year. Although I was doing work I loved beforehand, I can be more picky about the work I choose to do. I turn down more contracts than I say yes to. I focus on the projects where I feel a real sense of fulfilment and where I think I’ll make the biggest difference.
Q: What’s on the cards for the future?
This year is about accessing more of my creativity to inspire others. One of my main goals is to blog more, both written and video. I can connect more with my audience that way. People say they like my blogs and I tend to get caught up in other things.
I tend to like telling stories, for example – I recently told some stories about my holiday in Morocco so I hope to inspire people through observations and story. So this year is about accessing more of my creativity to inspire others.
Q: Where is your success taking you?
Well, I feel I’ve achieved a career and life that gives me a real sense of fulfilment – so I feel that I’m doing really well! For me that means that I pick and choose the projects I love to do. I regularly teach public speaking, personal impact and on average I coach about 10-12 creative professionals at a time.
Financially – I’m comfortable, but more importantly, I have a great work life balance and prioritise time to do creative projects, like my acappella group. I think, like most of my creative clients, having the financial freedom to do personally fulfilling creative projects is my measure of success.
Q: Can you give us a tip for the APCTC members?
Live really carefully in accordance with your values.
Run your business according to those values.
Don’t isolate yourself. Find community with people who inspire you.
Since this interview was first conducted, Nicky Moran has continued to go from strength to strength. She is an undisputed expert as both a coach and a creative, and has mastered her niche – and her art. That is why we’re recognising her today.
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Who do you think should be featured in our next Expert Spotlight? Sound off in the comments!