It seems like an eternity since we last said this but: Awards Season is finally upon us! We're making the last preparations behind-the-scenes at APCTC HQ, and are happy to say nominations (the first stage) will be open to both our lovely members and the public on Tuesday the 25th of October. From there, there will be a month-long process culminating in a lavish Awards Ceremony on the 26th of November. Full APCTC members will be able to … [Read more...]

Anyone who has ever run (or worked on) an event will know that you are, on the day of action, completely and utterly at the mercy of the venue and its staff. You could have the best speakers, the best content, the best AV and the best delegates... but if your venue lets you down, your event will suffer. Potentially at a critical level. If you look beyond the concierge services, the refreshments and the last minute printing jobs, what the venue … [Read more...]

In the final instalment of our free business coach training, we will cover Dan Bradbury's foolproof technique in making the clients you get to stick. i.e. retention. You do this by compounding results. The smallest tweaks make the biggest changes in the world of Business Coaching. This is the kind of stuff that can be applied to your clients businesses (as well as your own, of course!) in order to compound the results they get with you into … [Read more...]

  The most crucial thing in any business of any shape or size is: the close. In the case of Business Coaching, it’s how you convert your captive audience into paying clients that matters over everything else. To boil it down to the basics, without sales you don’t have any revenue. It doesn’t matter how well engaged your audience is, or how well positioned you are in the market, you need the ability to lock down on your target … [Read more...]

Running a business is something of a paradox. Too frequently, we hear of businesses who have huge revenue figures, but are struggling to keep their heads above the water. In fact, it's entirely possible (and often probable) for a business to go broke whilst in the process of rapid growth. The reasons for this are mixed, but the solutions are usually very much the same. However, you will need a certified Business Coach to show you how it's … [Read more...]

So... you want to be a business coach. I can't say I blame you. Of all the coaching 'niches' business coaching is the most predictably lucrative. With a few key exceptions, it is the business coach who gets the highest ticket clients. But with great rewards, comes great risk. Business coaching is a highly competitive game, with a lot of very skilled players. In order to succeed, you have to first invest in yourself. Time, money and focus. … [Read more...]